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SIMPLY MERCH CO.

⭑ Privacy Policy ⭑

Simply Merch Co.

Last Updated: August 24, 2026

 

Simply Luise LLC, doing business as Simply Merch Co. (“Simply Merch Co.,” “Company,” “we,” “us,” or “our”), respects your privacy and is committed to being transparent about how we collect, use, disclose, and protect information when you visit or make a purchase from https://simplymerch.co (the “Site”).

This Privacy Policy applies to information collected through the Site and related online services, including customer accounts, purchases, customer support, loyalty or rewards features, email communications, and other interactions with Simply Merch Co.

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

The information we collect depends on how you interact with Simply Merch Co.

Information You Provide to Us

We may collect information you voluntarily provide when you:

  • Place an order

  • Create or manage an account

  • Join our email list

  • Participate in our rewards or loyalty program

  • Contact customer support

  • Request an exchange

  • Submit a product review

  • Participate in a promotion, giveaway, or other Site feature

This information may include:

  • First and last name

  • Email address

  • Billing address

  • Shipping address

  • Telephone number

  • Account username or login information

  • Order history

  • Product preferences

  • Size or product selections

  • Customer service communications

  • Exchange information

  • Reviews, photographs, or other content you choose to submit

  • Rewards or loyalty program activity, including points earned or redeemed

2. PAYMENT INFORMATION

When you make a purchase, payment information is collected and processed through our payment providers.

Depending on the payment method you choose, this information may include:

  • Credit or debit card information

  • Billing information

  • Payment authorization information

  • Digital wallet information

  • Transaction details

Simply Merch Co. generally does not directly store complete payment card numbers or card security codes. Payment information is handled by the payment processor or payment service used to complete your transaction.

We may receive limited information relating to the transaction, such as:

  • Payment status

  • Transaction amount

  • Payment method type

  • Transaction identifier

  • Limited payment account details

This information may be retained as reasonably necessary for order processing, accounting, fraud prevention, customer service, and legal compliance.

3. INFORMATION COLLECTED AUTOMATICALLY

When you visit the Site, certain information may be collected automatically from your browser or device.

This may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Referring website

  • Pages viewed

  • Products viewed

  • Links clicked

  • Date and time of visits

  • Approximate location derived from your IP address

  • Shopping cart activity

  • Checkout activity

  • Cookie identifiers

  • Advertising or analytics identifiers

  • Interactions with Site features

We use this information to operate the Site, understand how customers use it, improve the shopping experience, prevent fraud, analyze performance, and support our marketing efforts.

4. COOKIES & SIMILAR TECHNOLOGIES

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate and understand use of the Site.

Cookies may be used for purposes including:

Essential Cookies

These cookies help the Site function properly and may be necessary for:

  • Shopping carts

  • Checkout

  • Customer accounts

  • Login sessions

  • Security

  • Fraud prevention

  • Remembering Site preferences

Analytics Cookies

Analytics technologies may help us understand:

  • How visitors find the Site

  • Which pages and products are viewed

  • How customers navigate the Site

  • How the Site performs

  • Which features are being used

Advertising & Marketing Cookies

Where used, advertising and marketing technologies may help us:

  • Measure advertising performance

  • Understand the effectiveness of promotions

  • Deliver or measure relevant advertising

  • Understand interactions with marketing campaigns

You may be able to control certain cookies through your browser settings, cookie preferences made available on the Site, or other privacy controls.

Disabling certain cookies may prevent some Site features from functioning correctly.

5. HOW WE USE YOUR INFORMATION

We may use information collected through the Site to:

  • Process and fulfill purchases

  • Process payments

  • Provide order confirmations

  • Provide shipping and delivery updates

  • Manage customer accounts

  • Manage rewards, loyalty points, discounts, or promotional benefits

  • Process authorized exchanges

  • Respond to questions or customer service requests

  • Detect and prevent fraud

  • Verify transactions

  • Maintain Site security

  • Troubleshoot technical issues

  • Improve products and services

  • Improve Site functionality and customer experience

  • Analyze Site traffic and performance

  • Maintain business and accounting records

  • Comply with legal obligations

  • Enforce our Terms & Conditions and other policies

  • Protect the rights and property of Simply Merch Co. and our customers

Where permitted by law and based on your preferences or consent where required, we may also use information to:

  • Send promotional emails

  • Announce new collections or product releases

  • Send sale or promotional information

  • Provide rewards or loyalty program communications

  • Personalize marketing

  • Measure marketing and advertising performance

6. EMAIL & MARKETING COMMUNICATIONS

If you subscribe to marketing communications from Simply Merch Co., we may use your email address and related information to send:

  • Product releases

  • Collection announcements

  • Sales

  • Promotions

  • Special offers

  • Rewards or loyalty updates

  • Other Simply Merch Co. news

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the email.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related communications when necessary, including:

  • Order confirmations

  • Shipping notifications

  • Exchange updates

  • Account notices

  • Security notices

  • Customer service communications

7. REWARDS & LOYALTY PROGRAM

If you participate in a Simply Merch Co. rewards or loyalty program, including STAR Points, we may collect and process information relating to your participation.

This may include:

  • Rewards account information

  • Points earned

  • Points redeemed

  • Eligible purchases

  • Rewards history

  • Discounts or vouchers issued

  • Account activity

We use this information to operate the rewards program, calculate benefits, prevent abuse or fraud, and provide rewards-related communications.

Additional terms may apply to participation in a rewards or loyalty program.

8. HOW WE SHARE INFORMATION

We may disclose personal information to companies that assist us in operating Simply Merch Co. and fulfilling customer transactions.

These may include:

E-Commerce & Website Providers

Providers that help host, maintain, secure, or operate the Site and its e-commerce functionality.

Payment Processors

Providers that process credit cards, digital wallets, and other payment methods.

Shipping & Fulfillment Providers

Shipping carriers, fulfillment providers, and other companies necessary to deliver your order.

Information provided may include your:

  • Name

  • Shipping address

  • Email address

  • Telephone number

  • Order information

Analytics Providers

Providers that help us understand Site traffic, performance, and customer interactions.

Email & Marketing Providers

Providers that assist with newsletters, promotional communications, customer messaging, and marketing campaigns.

Fraud Prevention & Security Providers

Providers that assist us in detecting suspicious transactions, preventing fraud, protecting customer accounts, and maintaining Site security.

Professional Service Providers

We may disclose information when reasonably necessary to accountants, attorneys, insurers, consultants, or other professional advisers.

These providers may use information only as permitted by their agreements with us and applicable law.

9. SALE OR SHARING OF PERSONAL INFORMATION

Simply Merch Co. does not sell personal information for monetary payment.

However, certain analytics, advertising, or marketing technologies may involve disclosures of device identifiers, cookie information, or internet activity to third parties.

Under certain U.S. state privacy laws, some types of advertising-related disclosures may legally be considered a “sale,” “sharing,” or use for “targeted advertising,” even when money is not exchanged.

Where applicable law grants you the right to opt out of these activities and those laws apply to Simply Merch Co., you may exercise your applicable rights by contacting:

support@simplymerch.co

Please include “Privacy Request” in the subject line.

10. THIRD-PARTY WEBSITES & SERVICES

The Site may contain links to or integrations with third-party websites, social networks, payment providers, shipping carriers, or other services.

Examples may include links to social media accounts or third-party payment options.

When you interact with a third-party service, that company’s own privacy policy and terms may apply.

Simply Merch Co. does not control and is not responsible for the privacy practices of independent third parties.

We encourage you to review their privacy policies before providing personal information.

11. SOCIAL MEDIA

If you interact with Simply Merch Co. through a social media platform, the platform may collect or provide information according to its own privacy practices.

This may occur when you:

  • Visit our social media profile

  • Follow our account

  • Like or comment on content

  • Share our content

  • Tag Simply Merch Co.

  • Send us a direct message

  • Interact with social media content embedded on our Site

Information collected directly by social media platforms is governed by those platforms’ respective privacy policies.

12. PRODUCT REVIEWS & USER CONTENT

If you submit a product review, photograph, comment, or other content to the Site, certain information you provide may become publicly visible.

For example, a review may display:

  • Your chosen display name

  • Review text

  • Rating

  • Submitted photographs

Do not include information in a public review that you do not want others to see.

Information provided privately to customer support will not be published as a product review unless you separately authorize its use.

13. FRAUD PREVENTION & SECURITY

We may use personal information and transaction information to identify, investigate, and prevent:

  • Fraudulent purchases

  • Stolen payment methods

  • Account abuse

  • Unauthorized transactions

  • Promotional abuse

  • Rewards program abuse

  • Chargeback fraud

  • Security threats

This may involve information received from payment processors, fraud-prevention providers, or other service providers.

We reserve the right to refuse, cancel, or investigate transactions that reasonably appear fraudulent or unauthorized.

14. DATA RETENTION

We retain personal information for only as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Fulfill orders

  • Maintain customer accounts

  • Maintain purchase and transaction records

  • Provide customer support

  • Administer exchanges

  • Operate rewards programs

  • Prevent fraud

  • Maintain accounting and tax records

  • Resolve disputes

  • Enforce agreements

  • Meet legal and regulatory requirements

Retention periods may vary depending on the type of information and why it was collected.

For example, order and transaction records may be retained for longer periods when necessary for accounting, tax, fraud prevention, or legal purposes.

When information is no longer reasonably necessary, we may delete, anonymize, or otherwise securely dispose of it as appropriate.

15. DATA SECURITY

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, electronic transmission, payment system, or data storage method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe your Simply Merch Co. account has been accessed without authorization.

16. YOUR ACCOUNT

If you create an account on SimplyMerch.co, you may be able to access or update certain information through your account page.

You are responsible for keeping your account information accurate and maintaining the security of your password.

If you would like assistance accessing, correcting, or deleting account information, contact:

support@simplymerch.co

Some information may need to be retained even after an account is deleted when necessary for completed transactions, accounting, fraud prevention, legal compliance, or other legitimate business purposes.

17. YOUR PRIVACY RIGHTS

Depending on where you live and whether applicable privacy law applies to Simply Merch Co., you may have certain rights regarding your personal information.

These rights may include the right to:

  • Confirm whether we process your personal information

  • Access personal information associated with you

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Obtain a copy of certain personal information

  • Opt out of certain sales or sharing of personal information

  • Opt out of certain targeted advertising

  • Limit certain uses of sensitive personal information, where applicable

  • Appeal certain decisions regarding a privacy request

  • Exercise applicable privacy rights without unlawful discrimination

These rights are subject to exceptions and limitations under applicable law.

18. TEXAS PRIVACY RIGHTS

Texas residents may have rights under the Texas Data Privacy and Security Act and other applicable Texas privacy laws when those laws apply to Simply Merch Co. and the processing involved.

Applicable rights may include:

  • Accessing personal data

  • Correcting inaccurate personal data

  • Deleting personal data

  • Obtaining a portable copy of personal data

  • Opting out of certain targeted advertising

  • Opting out of certain sales of personal data

  • Opting out of certain qualifying profiling activities

To submit an applicable privacy request, contact:

support@simplymerch.co

Use the subject line:

Privacy Request

If applicable law provides you with a right to appeal a decision regarding your request, you may submit an appeal to the same email address using:

Privacy Request Appeal

We may need to verify your identity before completing certain requests.

19. CALIFORNIA PRIVACY RIGHTS

If you are a California resident and California privacy law applies to Simply Merch Co., you may have additional rights regarding your personal information.

These may include the right to:

  • Know what categories of personal information are collected

  • Know the purposes for which information is used

  • Know the categories of third parties to whom information is disclosed

  • Access certain personal information

  • Request deletion

  • Request correction

  • Opt out of qualifying sales or sharing

  • Limit certain uses or disclosures of sensitive personal information

  • Exercise privacy rights without unlawful discrimination

Simply Merch Co. does not sell personal information in exchange for money.

To submit an applicable California privacy request, contact:

support@simplymerch.co

Please use the subject line:

California Privacy Request

20. VERIFYING PRIVACY REQUESTS

To protect customer information, we may need to verify your identity before responding to certain privacy requests.

Verification may require information reasonably necessary to confirm that the request relates to you.

Depending on applicable law, an authorized agent may be permitted to submit a request on your behalf. We may require appropriate documentation confirming the agent’s authority.

We will respond to verified requests within the timeframe required by applicable law.

21. CHILDREN’S PRIVACY

SimplyMerch.co is not directed toward children under 13 years of age, and we do not knowingly collect personal information directly from children under 13.

If we learn that personal information from a child under 13 has been collected in a manner that requires parental consent and appropriate consent was not obtained, we will take reasonable steps to delete the information.

If you believe a child has provided personal information through the Site, contact:

support@simplymerch.co

22. INTERNATIONAL VISITORS

Simply Merch Co. is based in the United States.

If you access the Site from outside the United States, information you provide may be processed or stored in the United States or other locations where our service providers operate.

Privacy and data protection laws in those locations may differ from the laws in your country of residence.

23. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy periodically to reflect:

  • Changes to our business

  • Changes to the Site

  • New products or features

  • Changes to third-party services

  • Changes in legal or regulatory requirements

  • Changes to our privacy practices

When the Privacy Policy is updated, we will revise the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

24. CONTACT US

For questions regarding this Privacy Policy, your personal information, or a privacy request, contact:

Simply Merch Co.
A DBA of Simply Luise LLC

Website: https://simplymerch.co
Email: support@simplymerch.co
United States

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